Start With Trust
Establish and maintain a positive track record in the marketplace.
Adhere to established standards of advertising and selling.
Tell the Truth
Reveal all related conditions or exceptions regarding products or services offered.
Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
Abide by all written and verbal agreements.
Address marketplace disputes quickly, respectfully, and reasonably.
Approach all business dealings, marketplace transactions and commitments with integrity.