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Children's Food and Beverage Advertising Initiative

Welcome to the Children's Food and Beverage Advertising Initiative.

The Initiative is a voluntary self-regulation program comprising many of the nation's largest food and beverage companies. The Initiative is designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.

Highlights:

CFBAI's Uniform Nutrition Criteria Fact Sheet (June 2013)

CFBAI 2013 Cereals Snapshot (May 2013)

CFBAI Product List (May 2013)

Comment to USDA on Proposed Rule on Competitive Foods

CFBAI 2011 Progress Report (Dec. 2012)

Nutrition Standards Table (Dec. 2012)

2012 Snapshot of Advertising on Children’s Programming (June 2012)

CFBAI Whole Grains Fact Sheet (May 2012)

CFBAI Category Specific Uniform Nutrition Criteria (July 2011)

Current participants' pledges:

Burger King Corp. Kraft Foods Group, Inc.

Campbell Soup Company Mars, Inc.

The Coca-Cola Company McDonald's USA

ConAgra Foods, Inc. Mondelez Global LLC

The Dannon Company Nestlé USA

General Mills, Inc. PepsiCo, Inc.

The Hershey Company Post Foods, LLC

Hillshire Brands (formerly Sara Lee Corp.) Unilever United States

Kellogg Company

Burger King Corp.	Kraft Foods Group, Inc.
Campbell Soup Company	Mars, Inc.
The Coca-Cola Company	McDonald's USA
ConAgra Foods, Inc.	Mondelez Global LLC
The Dannon Company	Nestlé USA
General Mills, Inc.	PepsiCo, Inc.
The Hershey Company	Post Foods, LLC
Hillshire Brands (formerly Sara Lee Corp.)	Unilever United States
Kellogg Company

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Children's Food and Beverage Advertising Initiative

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