Why should my business become BBB accredited?

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There are lots of reasons why you should consider accreditation for your company. Click here to read all of the benefits of accreditation offered by the Wisconsin BBB. But don't take our word for it! Here are some recent testimonials:

"BBB Membership Skyrocketing in Recession"
by Stacy Vogel Davis, The Business Journal Serving Greater Milwaukee, August 20, 2010.
Click here to view link on publication's website (available for a limited time) or click here for a PDF copy of the article.

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“I am happy to be a part of the BBB.  It is such a reputable organization that has been around for such a long time.  As a consumer, I use it on a regular basis to check on a business I plan to work with.  As a business, I have found value in providing a place where the families we serve can see and be confident that we are trustworthy and that we care about providing them the highest quality service.  I am proud to use the BBB logo in my marketing materials.  It shows that excellence has been a priority in our business.”
May, 2011

Christine Hartson – Vice President
Hartson Funeral Home
Hales Corners, WI
Accredited since July, 1995

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“Although I have been affiliated with the BBB for a short time, I am completely satisfied with all aspects of their service. I give them an A+ rating!”
May, 2011

Scott Meitus – Owner
IPG Construction, LLC
Madison, WI
Accredited since February, 2011

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“My clients appreciate having an independent resource such as the BBB so they can get an unbiased third party evaluation of my business.  My clients also appreciate me having a link to the BBB website on our website so they can receive an immediate evaluation of my business.”
March, 2011

Jeff Kuschel – Owner
Computer Troubleshooters of St. Croix Valley
New Richmond, WI
Accredited since November, 2009

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"How BBB Accreditation Helped Our Business" 
Click here to see a YouTube video.

Chuck Jahnke and Keith Schmidt 
A Custom to Roofing & Gutters, LLC
Wauwatosa, WI
February 2010

Accredited since April 2004

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“As a business to business company, we were pleased recently to hear directly from a potential customer who found us with a Google search. The prospect stated that he chose our firm when he noticed we were BBB accredited.” 

Larry Elton
President
Advantage Leasing Corporation, Milwaukee
February, 2010
Accredited since September 2000

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"I joined the Better Business Bureau OnLine a couple of years ago. You have to also be a member of your local chapter. Cost me under $500. Then I split test some sales pages where the only difference was having the BBB logo on the page or not. And sales increased significantly on the pages with the logo. Enough to pay for my membership in a couple of weeks.

You need to be registered in business with your state for at least a year. Depending on your business, they may even check references. In my case, they asked for references of people who bought my products, and even people who asked for a refund. It’s good to know they check this out before they admit you.

The reason it works so well is obvious. BBB is one of the few logos that is recognized by almost everyone, and seeing it gives people a better feeling that they can trust you. You can’t overemphasize the importance of trust when doing business online. Visit the Better Business Bureau for more info on joining." Click here for link to online article.

Larry Mulligan
Writer
High Tech Marketing Blog
January 2007

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Want to read more? Click here to read more testimonials about the value of BBB accreditation and the BBBOnline seal from businesses throughout North America.