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10/01/2012
Kia Motors America, Initiative, Specific Media, Rocket Fuel, and Microsoft’s Atlas Ad Platform Pledge Support, Implementation of Self-Regulatory Principles for Online Behavioral Advertising
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09/12/2012
Wear Trim Treads fitness shoes for toning legs, perfect posture, burning calories and more, the business claims. But Trim Treads hasn't shown BBB that the shoes perform as advertised, and customers complain about non-delivery and poor response.
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04/20/2012
Nowadays, it is hard for consumers to go shopping without being bombarded with products advertised as “environmentally safe,” “degradable” and “ozone friendly,” but how does a consumer have confidence in a product or service advertising itself as “green?”
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07/20/2011
BBB in Dallas challenged claims for the magnet-based ECO-Aqualizer(tm) aquarium filter. The business provided materials but BBB found that the information does not substantiate the claims.
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10/04/2010
Comprehensive, Self-Regulatory Initiative Includes Opt-out Website and Promotes Use of ‘Advertising Option Icon’ that Alerts Consumers to Online Behavioral Ads
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10/13/2009
Better Business Bureau of Southern Arizona is alerting job seekers to Government Careers, Inc.(GCI), a Tucson-based company that helps “government job seekers assert themselves into the government wor
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10/01/2007
Computer sellers - online and brick-and-mortar - inundate consumers with advertisements for "free" or low-cost computers. The offers usually involve rebates of several hundred dollars off the computer's purchase price - if the consumer commits to a long-term contract for Internet service. Some of the offers may be good deals for consumers, but they are likely to involve complicated transactions.
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10/01/2007
This manual was prepared to help you, the advertiser, comply with requirements in federal law for advertising consumer credit and consumer leases. These requirements apply whenever you use specific terms in an advertisement promoting consumer credit or consumer leases. Although this manual is illustrated with newspaper advertisements, the law applies to all kinds of media advertisements for consumer credit and consumer leases.
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10/01/2007
The dietary supplement industry is a dynamic one. Scientific research on the associations between supplements and health is accumulating rapidly. The number of products — and the variety of uses for which they are promoted — have increased significantly in the last few years. The role of the Federal Trade Commission, which enforces laws outlawing "unfair or deceptive acts or practices," is to ensure that consumers get accurate information about dietary supplements so that they can make informed decisions about these products.
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10/01/2007
Grocery shelves, hardware stores, card shops, and other retail operations are filled with products and packages announcing environmental features that may influence your purchasing decisions. But when it comes to products and packaging, what do claims like "environmentally safe," "recyclable," "degradable" or "ozone friendly" really mean? The Federal Trade Commission (FTC) and the Environmental Protection Agency (EPA) want you to know.
The FTC, in cooperation with the EPA, has developed guidelines for adv
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12/01/2006
It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business opportunities feature empty promises and false claims that potential entrepreneurs could never realize.
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12/01/2006
Fraudulent claims can show up in ads for a wide variety of products and services. Most use similar terms and techniques to entice a reader, listener, or viewer to respond favorably to an ad. This publication includes general tips on how to screen ads effectively and particular tip-offs - "buzz words" or techniques - to help you identify some of the most common types of deceptions that are found in ads for get-rich-quick schemes, weight loss fraud, health fraud, credit repair and loan scams, travel fraud and product misrepresentations. By learning to spot the tell-tale signs of fraudulent advertising, you can protect your customers, your bottom line, your reputation, and the good name of your legitimate advertisers.
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12/01/2006
It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business opportunities feature empty promises and false claims that potential entrepreneurs could never realize.
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05/01/2001
You see the ads on TV, in magazine and newspaper inserts, and on the Internet: "5 Books for $1," "10 CDs for FREE," or "4 Videos for 49¢ each." By joining some of the clubs that are offering these deals, you may become a member of a "prenotification negative option plan." That means you are agreeing to receive merchandise automatically unless you tell the club not to send it.
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04/01/2001
GENERAL ADVERTISING POLICIES
What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:
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