BBB New Rating System

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Your BETTER BUSINESS BUREAU is now assigning letter grades of A plus through F to Wisconsin businesses.

This new system replaces the previous rating scale of “unsatisfactory” or “satisfactory” and more accurately represents the BBB’s confidence that a business is operating in a trustworthy manner. What does this mean for you?

The BBB’s new system will help consumers make better-informed decisions about how to spend money, especially in an economy where every dollar counts.

The new grading system is based on a proprietary ratings formula, and takes into account 16 weighted performance, assurance, and compliance factors.

Visit the BBB website to see how your favorite companies fared on this marketplace report card.