Where do consumers find businesses today?
- Some talk to a neighbor. Some find them at the BBB. Some use telephone directories.
- But today approximately 70% of buyers are searching the internet through Google, Yahoo, or other search engines. If you don’t capitalize on this opportunity, your competitors will.
Your BBB has an affordable solution. The new BBB Internet Marketing Program combines the trust that consumers have in the Better Business Bureau with the power of the internet and reach of Google to provide search results that match the consumer’s request. This program offers your business a unique opportunity, your company name will be in front of consumers at the exact time and place where they are looking to do business in your industry.
The BBB Internet Marketing Program targets your company and industry by marketing to the geographic area where you conduct business. We would like to show you how to get the most value for your marketing dollar.
Enroll today, for a 2-month period or longer. To sign up, or to receive more information, contact David Hackbarth at 414-847-6037.
Why The Google Partner Network?
• Google is the #1 search engine on the web.
• Google targets ads to consumers’ keywords and geographic location. (This allows businesses to capitalize on the massive amount of daily internet shoppers looking for exactly what you offer.)
• Your BBB will design and manage the ads for you.
What do consumers see?
When a Wisconsin-area consumer uses Google and its partner network to search a term like "Wisconsin Roofer" or “Milwaukee Roofing,” “Roofing Contractor Wisconsin” (or similar terms for your industry), an ad similar to the one above, will appear prominently in the “sponsored links” section located at the top of the page of search results.
When a consumer clicks on the BBB-sponsored link, he or she is taken to a page listing the participating BBB-accredited businesses for that category. The listings include contact info and links to the company’s web site, location on a map and its BBB-reliability page. You don’t even need a web site to participate; all you need is a BBB-accredited membership.
Businesses pay a monthly, flat fee for the service and there is no long-term contract. Currently, the sponsorships are limited to a first-come, first-served basis. This ensures you are not competing with hundreds of other companies in your industry sector. Even better, BBB’s in-house staff manages the keyword and key phrase bidding and purchasing, leaving you to get back to business.
Sign up today for the BBB Internet Marketing Program! Contact David Hackbarth at 414-847-6037.